Empower the Enterprise
Everyone has a digital footprint. At Qnary, we champion the idea that an executive's or employee's footprint can significantly impact the success of their company.
Research studies focusing on a diverse range of industries have shown that companies who galvanize executives and employees to endorse and dimensionalize the corporate story further amplify the success of their sales, talent recruitment, and brand engagement efforts.
We call this leveraging of the collective enterprise voice "Workforce Advocacy": an organization-wide conversation that empowers individuals to share their unique knowledge and insight to a larger audience. This proven method can help the members of your team drive sales and assist in shifting the corporate dialogueTianrui Crown Women and Ladies Purple Peony Embroidery Ankle Boots Square Heel Short Boot shoesSandalup Elastic Insert Slingback Flat Sandals for Women.Summer 16Cm Platform gold Bling Sandals Sexy Sandals High Heels Open Toe Gladiator Solid shoesKeds Women's Glimmer Sparkle Fashion Sneaker When ideas are shared, new ones arise, sparking innovation. Cross-pollination of messaging from company leaders also spurs a greater sense of credit for quality work and gives direction on where the company is headed down the organizational ladder.
Workforce Advocacy Matters
Workforce advocacy has a multitude of positive effects on a business.Lightweight Stripe Womens Slip On Sneakers shoes Canvas UpperUieort Camo Dinosaur Animal Womens Lace up Canvas shoes Rubber Sole Efbj Cute Paw Unisex Comfortable High Top Flat Canvas shoes for Men and WomenLeather Women Gladiator Sandals Lady Summer Female Flat Sandals Cross Tied shoes shoesIt drives sales and also has ancillary benefits in terms of employee recruitment and retention, assisting in shifting the corporate dialogue, increasing employee and brand engagement.
31% of high growth firms now have a formal employee advocacy program in place.
64% of advocates in a formal program credited employee advocacy with attracting and developing sales
Messages shared by employees went 561% further than the same messages shared on a brand channel AI BAO Ladies Laser Chain Bag Large-Capacity Shoulder Bag Handy Clutch Lingge Variety Travel Messenger Bag.
90% of those surveyed stated that they look other executives up to review their backgrounds
52% of employees are inspired by their CEOs social media participation Drew Toby Women Pumps Fashion Suede Pointed Toe Cross Strap Solid color Elegant High HeelsDr. Scholl's Women's Kimberly Slip Resistant Work.
10x the reach an enterprise's employees have on social media compared to corporate accounts.